Jesper Falkheimer
- Auteur
Jesper Falkheimer PhD is Professor in Strategic Communication, Lund University, Sweden. His research interests are in the fields of communication management, crisis communication and information influence. He is Editor-in-Chief for Journal of Communication Management, and President for European Public Relations Research and Education Association. He has extensive managerial experience (e.g. as executive director for research, external engagement and innovation). He has been an international speaker and advisor in communication management for over 20 years.
Jesper Falkheimer PhD is Professor in Strategic Communication, Lund University, Sweden. His research interests are in the fields of communication management, crisis communication and information influence. He is Editor-in-Chief for Journal of Communication Management, and President for European Public Relations Research and Education Association. He has extensive managerial experience (e.g. as executive director for research, external engagement and innovation). He has been an international speaker and advisor in communication management for over 20 years.
Geschreven door Jesper Falkheimer
Jesper Falkheimer
Mats Heide
Strategic Communication
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
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