Small Business Management 5e (WSE)

ENTREPRENEURSHIP, SMALL BUSINESS OWNERSHIP, AND FRANCHISING.
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<br /> Entrepreneurship.
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<br /> Ownership.
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<br /> Franchising.
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<br /> ESTABLISHING THE FIRM.
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<br /> The Business Plan.
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<br /> Sources of Funds.
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<br /> Location Analysis.
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<br /> Physical Facilities.
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<br /> MANAGING THE SMALL BUSINESS.
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<br /> Management Strategy and Employee Relations.
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<br /> Personnel Management.
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<br /> Microcomputers in Small Business.
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<br /> Risk Management.
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<br /> MANAGEMENT INFORMATION AND MERCHANDISE CONTROL.
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<br /> Financial Recordkeeping and Cash Control.
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<br /> Accounting Statements and Analysis.
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<br /> Purchasing.
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<br /> Inventory Control.
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<br /> MARKETING THE PRODUCT OR SERVICE.
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<br /> Marketing Strategy and Marketing Research.
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<br /> Pricing.
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<br /> Consumer Behavior and Personal Selling.
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<br /> Promotional Strategy.
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<br /> THE GOVERNMENT AND SMALL BUSINESS.
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<br /> Consumer Credit.
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<br /> Legal Considerations.
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<br /> Government Control, Assistance, and International Marketing Opportunities.
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<br /> Appendix.
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<br /> The Business Plan.
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<br /> Small Business–Related Trade Associations.
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<br /> Private Sector Resources.
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<br /> Small Business Administration Field Offices.
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<br /> Small Business Administration Publications.
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<br /> Index.