101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

<p>Acknowledgments xi</p>
<p>Introduction 1</p>
<p>Selection Guide 3</p>
<p>PART I GETTING READY TO TRAIN<br /> <br /> 1 Getting Acquainted 15</p>
<p>Cocktail Party 16</p>
<p>Hopping and Scotching 18</p>
<p>The Meeting Zoo 23</p>
<p>Name That Hobby 28</p>
<p>Stellar Event 31</p>
<p>Vocal Wake–Ups 34</p>
<p>Whose Role Is It Anyway? 36</p>
<p>2 Clarifying Expectations 39</p>
<p>Expect Aloft 40</p>
<p>Expectation Dots 42</p>
<p>Group e–Mail 45</p>
<p>Quick Pulse 47</p>
<p>3 Icebreakers &amp; Warm–Ups 51</p>
<p>Change Is the Only Constant 52</p>
<p>I Card You Not 54</p>
<p>Merry Names–Go–Round 56</p>
<p>Rhyme Time 58</p>
<p>4 Climate Setting 61</p>
<p>Amaze Me, Amaze You 62</p>
<p>Show and Tell 64</p>
<p>Shake the Shaker 66</p>
<p>Koosh&reg; Balloon 69</p>
<p>5 Energizers 71</p>
<p>Batter Up! 72</p>
<p>Hoops n Balls 74</p>
<p>Middle Initial 76</p>
<p>Pass the Picasso 78</p>
<p>PART II TRAINING TO TRAIN</p>
<p>6 Change Management 83</p>
<p>Change for Change s Sake 84</p>
<p>Change Produces Chaos 86</p>
<p>Color Your World 88</p>
<p>In the Middle 90</p>
<p>Take Your Pic 93</p>
<p>Maybe Good,Maybe Bad 95</p>
<p>R.I.P. Competitor 97</p>
<p>Theatre Chairs 99</p>
<p>7 Communication 103</p>
<p>It s How You Show It! 104</p>
<p>Four–Way Communication 107</p>
<p>A Question to Communicate 110</p>
<p>Swamp Land for Sale 115</p>
<p>They Fall from the Sky 119</p>
<p>Think to Communicate 121</p>
<p>8 Conflict Management 125</p>
<p>Thirty Seconds of Fame 126</p>
<p>So That s Why Our Departments Disagree! 130</p>
<p>What s Your Style? 136</p>
<p>9 Creative Thinking 139</p>
<p>Creative Thinking Tune–Up 140</p>
<p>Koffee Klatch 144</p>
<p>Just Add a Word 147</p>
<p>Map n Roam 149</p>
<p>Relay Race 153</p>
<p>Virtual Board of Directors 157</p>
<p>What s Up? 161</p>
<p>Wink! Wink! 163</p>
<p>10 Decision Making 165</p>
<p>The Art of Venn 166</p>
<p>Climb the Pyramid 169</p>
<p>Crazy Eights 172</p>
<p>Pitch and Pick 175</p>
<p>Star of Innovation 177</p>
<p>Triple Sort 181</p>
<p>Your Level or Mine? 186</p>
<p>11 Diversity 191</p>
<p>A, B, C s of Diversity 192</p>
<p>Black and White, or a Rainbow? 194</p>
<p>Cross–Cultural Continuum 197</p>
<p>Diversity Is a Puzzle 202</p>
<p>Metaphor, Symbol, or Analogy? 204</p>
<p>Just Alike Only Different 206</p>
<p>12 Idea Generation 211</p>
<p>Art Around 212</p>
<p>Bad Idea Hall of Fame 216</p>
<p>Idea Conveyor Line 219</p>
<p>Do You See What I See? 221</p>
<p>Furry Careers 225</p>
<p>Ideas by the Million 227</p>
<p>Innovation Connection 229</p>
<p>Multisense Gallery Tour 233</p>
<p>Hear Sounds and Write a Sentence 236</p>
<p>We ve Got a Name for That! 239</p>
<p>Wheel O Fortune 242</p>
<p>You re Looking at It! 245</p>
<p>13 Interviewing 249</p>
<p>Get a Job 250</p>
<p>It Was an Interview 254</p>
<p>Next Question, Please! 257</p>
<p>14 Leadership 261</p>
<p>Leadership 360 262</p>
<p>A Leading Experiment 267</p>
<p>Zip, Zap, Zup 271</p>
<p>15 Negotiation 273</p>
<p>Hot Projects! 274</p>
<p>Pit, Peel, or Pie? 277</p>
<p>Your Salary or Mine? 280</p>
<p>16 Team Building 285</p>
<p>Boats Afloat 286</p>
<p>Breathlessly Building 291</p>
<p>Egg Machine 295</p>
<p>Masterpiece Theatre 300</p>
<p>Match Me Up 302</p>
<p>Together as One May Not Work 306</p>
<p>PART III POST–TRAINING</p>
<p>17 Evaluation 311</p>
<p>Evaluation Blender 312</p>
<p>Headlines Collage 315</p>
<p>Hello Again Anagrams 317</p>
<p>Holistic and Balanced Debriefing 320</p>
<p>Let s Have a Ball 323</p>
<p>Rows or Circles 325</p>
<p>Sit, Stand, Roam, Scout 327</p>
<p>To Brief or Not to Brief 330</p>
<p>What Happened Here? 332</p>
<p>18 Implementation 335</p>
<p>Back It Up 336</p>
<p>Systematize, Systematize, Systematize 339</p>
<p>Target Practice 341</p>
<p>Wacky Scenarios 344</p>
<p>About the Editors 347</p>
<p>About the Contributors 349</p>