S. Wang
Financial Communications
Information Processing, Media Integration, and Ethical Considerations
Paperback Engels 2015 9781349470013
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
Specificaties
ISBN13:9781349470013
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan