Strategic Alliances: Formation, Implementation, and Evolution

Formation, Implementation, and Evolution

Paperback Engels 1993 9781557864970
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Strategic alliances are becoming increasingly important as a long–term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:

An analysis of over 30 alliances in the US, Japan and Europe.

A blueprint for successfully forming and implementing an alliance.

Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

Specificaties

ISBN13:9781557864970
Taal:Engels
Bindwijze:paperback
Aantal pagina's:304

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Inhoudsopgave

Preface.
<p>Part I: Introduction:.</p>
<p>1. Strategic Alliances in International Business.</p>
<p>Part II: Formation and Evolution of Strategic Alliances:.</p>
<p>2. The Formation Process.</p>
<p>3. Evolution of Strategic Alliances.</p>
<p>Part III: Management Processes:.</p>
<p>4. Planning and Control Considerations.</p>
<p>5. Human Resource Management.</p>
<p>Part IV: Contextual Issues:.</p>
<p>6. Culture, Management Approach, and Performance.</p>
<p>7. Common Obstacles.</p>
<p>8. Emerging Challenges.</p>
<p>Part V: Conclusions and Implications:.</p>
<p>9. Conclusions.</p>
<p>References.</p>
<p>Index.</p>

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        Strategic Alliances: Formation, Implementation, and Evolution