Eric Sink on the Business of Software

<ol>
<li>What Is a Small ISV? </li>
<li>Whining by a Barrel of Rocks </li>
<li>Starting Your Own Company </li>
<li>Finance for Geeks </li>
<li>Exploring Micro-ISVs </li>
<li>First Report from My Micro-ISV </li>
<li>Make More Mistakes </li>
<li>Small ISVs: You Need Developers, Not Programmers </li>
<li>Geeks Rule and MBAs Drool </li>
<li>Hazards of Hiring </li>
<li>Great Hacker != Great Hire </li>
<li>My Comments on “Hitting the High Notes” </li>
<li>Career Calculus </li>
<li>Finding a Product Idea for Your Micro-ISV </li>
<li>Marketing Is Not a Post-processing Step </li>
<li>Choose Your Competition </li>
<li>Act Your Age </li>
<li>Geek Gauntlets </li>
<li>Be Careful Where You Build </li>
<li>The Game Is Afoot </li>
<li>Going to a Trade Show </li>
<li>Magazine Advertising Guide for Small ISVs </li>
<li>Tenets of Transparency </li>
<li>Product Pricing Primer </li>
<li>Closing the Gap, Part 1 </li>
<li>Closing the Gap, Part 2 </li>
</ol>