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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783319015941 9-12-2013
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319166605 31-3-2015
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia.  Meer
60,99
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gebondenEngels9783319903521 5-6-2018
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective.  Meer
71,36
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gebondenEngels9783319758312 24-5-2018
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.  Meer
198,04
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gebondenEngels9783319916910 9-8-2018
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit.  Meer
156,99
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paperbackEngels9783319376141 10-9-2016
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031474200 17-12-2023
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value.  Meer
50,25
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paperbackEngels9783031475146 15-12-2023
Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices.  Meer
64,32
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gebondenEngels9783319162164 10-4-2015
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change.  Meer
60,99
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gebondenEngels9783031370960 3-1-2024
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
198,04
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paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
198,04
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paperbackEngels9783319368030 22-10-2016
​This book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization.  Meer
120,99
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paperbackEngels9783319370569 23-8-2016
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.  Meer
60,99
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gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
169,89
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gebondenEngels9783319498485 10-10-2017
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.  Meer
156,99
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gebondenEngels9783319158587 14-4-2015
This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view.  Meer
180,99
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paperbackEngels9783319373621 23-8-2016
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.  Meer
240,99
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paperbackEngels9783319836423 13-7-2018
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.  Meer
156,99
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paperbackEngels9783319856995 1-8-2018
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.  Meer
71,36
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paperbackDuits9783409122054 15-10-1998
Dienstleistungen prägen unser Leben in immer stärkerem Maße. Wissenschaft und Praxis werden folglich ständig mit entsprechenden teils neuen, teils alten Fragen konfrontiert.  Meer
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