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Daniel J Polito

The Direct Marketing Cookbook

GebondenEngels9780595664269 12-7-2004

26,34

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Cases in Advertising and Marketing Management

PaperbackEngels9780742538368 12-10-2006

60,23

Verwachte levertijd ongeveer 16 werkdagen

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Marcel, University of Toronto Danesi

Why It Sells

PaperbackEngels9780742555457 21-9-2007

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Meer

55,90

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The Brains Behind Great Ad Campaigns

PaperbackEngels9780742555518 16-7-2009

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. Meer

60,63

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John McMahon

The Qualified Sales Leader

PaperbackEngels9780578895062 18-6-2021

24,39

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Tom Hopkins

How to Master the Art of Selling

PaperbackEngels9780586058961 12-9-1994

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. Meer

19,02

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DS Mercer

Marketing 2e

paperbackEngels9780631196389 19-12-1995

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Meer

60,62

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Hart

Cases in Retailing: Operational Perspectives

paperbackEngels9780631201731 16-2-1997

This new casebook on retailing contains 18 up–to–date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Meer

42,59

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Marketing Due Diligence

PaperbackEngels9780750683425 8-1-2007

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Meer

48,94

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Brands, Consumers, Symbols and Research

PaperbackEngels9780761916970 14-9-1999

Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing. Meer

172,27

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Zig Ziglar

Selling 101

GebondenEngels9780785264811 6-3-2003

Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Meer

16,24

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Kerry Segrave

Endorsements in Advertising

PaperbackEngels9780786420438 5-4-2005

The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Meer

61,02

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Z Ziglar

Network Marketing For Dummies

paperbackEngels9780764552922 18-12-2000

Network marketing has helped people all over the world achieve financial independence and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. Meer

23,18

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W.E. Duckworth

Contract Research

gebondenEngels9780792314493 30-9-1991

Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer

120,99

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Cases in Sport Marketing

paperbackEngels9780763708634 30-11-1998

184,29

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Mickey Smith

Pharmaceutical Marketing in the 21st Century

PaperbackEngels9780789002075 18-2-1997

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Meer

110,96

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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Pharmaceutical Marketing

GebondenEngels9780789015822 12-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

141,98

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Pharmaceutical Marketing

PaperbackEngels9780789015839 1-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

53,15

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,22

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