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GebondenEngels9781940745909 8-4-2014
25,08
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781913532024 20-8-2020
The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause  Meer
28,72
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9783030093358 25-12-2018
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.  Meer
141,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031111846 2-1-2023
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation.  Meer
55,89
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031116636 13-10-2023
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenDuits9783030918668 10-4-2022
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.  Meer
68,28
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030703264 19-7-2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030298678 21-11-2019
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030641108 9-5-2021
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031370960 3-1-2024
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030633752 26-3-2021
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031133992 29-9-2023
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030825713 4-1-2022
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030825744 5-1-2023
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030829773 31-10-2021
Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030837105 28-11-2021
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030837136 29-11-2022
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen

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