In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Harness the power of marketing and watch your business grow
Having your own business isn′t the same as having customers, and one is useless without the other. Meer
Times have changed.
Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer
Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Meer
Attract and retain affluent customers and clients
Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Meer
Sales coaching tools and strategies to help you sell more
Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer
Drive marketing ROI with an investor′s mindset and a proven toolkit
Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer
A concrete framework for engaging today′s buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Meer
The world needs more storytellers.
Storytelling is an inherently innovative activity.
When organizations find their best stories and tell them to the world, they re not only building a reputation, they′re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. Meer
A "how–to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. Meer
The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century. Meer
Debunks the myths of the traditional rules of presentations
In today′s commodity–based marketplace it is harder than ever to differentiate even the most superlative services and products. Meer
This book brings together the top international sales law scholars from twenty-three countries to review the Convention on Contracts for International Sale of Goods (CISG) and its role in the unification of global sales law. Meer
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