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paperbackDuits9783658377526 25-5-2022
Dieses Buch gibt einen kompakten Einblick in die Basics der klassischen und digitalen Mediaplanung. Heutzutage werden Werbebudgets mehr denn je immer wieder neu justiert, und die Mediaplanung wird komplexer.  Meer
17,81
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783658343279 16-9-2021
In diesem Buch zeigt Olaf Mörk, wie Sie situativ-überzeugenden Content finden und gestalten können, dem sich Ihre Zielgruppe so gut wie nicht entziehen kann.  Meer
62,67
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811684081 20-5-2023
This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making.  Meer
168,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811587863 25-2-2021
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811587894 25-2-2022
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811614415 11-7-2021
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811614446 12-7-2022
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811361418 21-2-2019
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market.  Meer
96,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811553202 24-6-2020
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811553233 24-6-2021
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9789811379239 18-7-2019
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789812870582 27-5-2014
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenDuits9789811959837 6-5-2023
Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt.  Meer
62,67
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789401057462 6-10-2012
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789402407945 18-9-2016
This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs.  Meer
180,99
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paperbackEngels9789811091681 27-5-2018
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811097454 14-7-2018
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811097553 30-4-2018
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9789811099403 25-7-2018
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen

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