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Cases in Marketing

PaperbackEngels9780761955702 10-10-1997

This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization. Meer

86,94

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Helen Cox

Fading London

GebondenEngels9780750992596 19-11-2019

A pictorial and historical guide to London’s old brick adverts Meer

28,84

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Gerard J. Tellis

Effective Advertising

PaperbackEngels9780761922537 21-1-2004

179,49

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Uncover the Hidden Power of Television Programming

PaperbackEngels9780761915829 30-9-1999

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme. Meer

127,65

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Handbook of Services Marketing and Management

PaperbackEngels9780761916123 18-1-2000

A guide to the latest thinking in the foundations of services. Meer

136,70

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Brand Driven – The Route to Integrated Branding Through Great Leadership

gebondenEngels9780749437978 28-2-2003

53,17

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Erik Du Plessis

The Branded Mind – What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

gebondenEngels9780749461256 3-2-2011

53,17

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The Complete Marketer – 60 Essential Concepts for Marketing Excellence

paperbackEngels9780749466763 3-5-2013

44,48

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Harvey Mackay

Swim With The Sharks Without Being Eaten Alive

PaperbackEngels9780751507034 5-10-1989

* Outsell, outmanage, outmotivate and outnegotiate your competition Meer

16,30

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G. Smith

Children’s Food

gebondenEngels9780751402742 31-7-1997

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. Meer

180,99

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Tony Holkham

Label Writing and Planning

gebondenEngels9780751403619 30-6-1996

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. Meer

120,99

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International Marketing Research – Opportunities and Challenges in the 21st Century

gebondenEngels9780762313693 27-11-2006

155,82

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Marketing Plans for Service Businesses

PaperbackEngels9780750667463 13-9-2005

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. Meer

62,14

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H Holtz

Great Promo Pieces – Create Your Own Brochure Broadsides Ads Flyers Etc

gebondenEngels9780471632245 2-11-1988

This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Meer

46,91

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J Bloomberg

Service Orient or Be Doomed! How Service Orientation Will Change Your Business

gebondenEngels9780471768586 24-3-2006

How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business–transforming, crystal–clear to the layman, both business and IT leaders. Meer

49,70

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Robert Craven

Customer Is King: How to Exceed Their Expectations

PaperbackEngels9780753509685 10-2-2005

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Meer

23,25

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International Lending, Risk and the Euromarkets

paperbackEngels9781349038091 1-1-1979

128,33

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

128,33

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

128,33

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Kenneth A. Loparo

Executive Development Journeys

paperbackEngels9781349324569 3-6-2010

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations. Meer

64,66

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