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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783319373270 22-10-2016
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319153285 14-4-2015
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319162164 10-4-2015
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031290190 17-6-2023
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.  Meer
216,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031072024 2-7-2022
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.  Meer
50,33
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031074219 8-12-2022
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030659257 13-2-2022
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,53
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030740641 18-8-2021
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
212,48
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030740672 19-8-2022
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business.  Meer
212,48
Verwachte levertijd ongeveer 9 werkdagen
paperbackDuits9783031331251 1-5-2023
Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen.  Meer
79,49
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030537395 15-11-2020
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.  This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry.  Meer
85,58
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030438753 29-5-2020
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency.  Meer
64,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030659226 13-2-2021
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,53
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031186653 3-1-2024
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030861056 13-11-2021
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
170,18
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030861087 13-11-2022
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book.  Meer
170,18
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030864057 19-11-2021
This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030864088 20-11-2022
This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031234552 11-1-2023
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias.  Meer
57,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen

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