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Pagina 75 van 3.738 resultaten

Raja Rajamannar

Quantum Marketing

GebondenEngels9781400223954 18-3-2021

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer

28,74

Verwachte levertijd ongeveer 16 werkdagen

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Kenneth A. Loparo

Brand Avatar

paperbackEngels9781349299997 27-2-2009

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Meer

49,79

Verwachte levertijd ongeveer 9 werkdagen

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

122,99

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Brand Storming

paperbackEngels9781349308002 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

49,79

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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

61,99

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Why People (Don’t) Buy

paperbackEngels9781349499878 13-4-2016

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

43,69

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Linda B. (California Polytechnic University, Pomona, USA) Tucker

Fashion Wholesaling

PaperbackEngels9781350169838 16-6-2022

33,41

Verwachte levertijd ongeveer 8 werkdagen

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P. Kuchinka

Levels of Corporate Globalization

paperbackEngels9781349518487 1-1-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

122,99

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

122,99

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Joshua Alomar

Embrace the Rebel

PaperbackEngels9781365982415 16-12-2017

22,14

Verwachte levertijd ongeveer 8 werkdagen

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Moore

Ecosystem–Led Growth: A Blueprint for Sales and Ma rketing Success Using the Power of Partnerships

gebondenEngels9781394226832 7-5-2024