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Research traditions in marketing

paperbackEngels9789401046152 24-12-2012

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Sustainability in the Gig Economy

gebondenEngels9789811684050 20-5-2022

This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. Meer

168,99

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Global Luxury

paperbackEngels9789811353482 25-12-2018

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. Meer

220,59

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Marketization

gebondenEngels9789811545139 14-5-2020

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. Meer

120,99

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Create Your Own Superfans

PaperbackEngels9789401482707 30-6-2022

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising. Meer

42,34

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Kartikeya Kompella

Marketing Wisdom

gebondenEngels9789811077234 11-9-2018

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. Meer

72,99

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Digital Wine

paperbackEngels9789812870582 27-5-2014

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. Meer

60,99

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

209,11

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Creating a Culture of Diversity and Inclusiveness in India Inc.

gebondenEngels9789811642364 8-12-2021

The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. Meer

180,99

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Yes Logo

gebondenEngels9789819966073 17-10-2023

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Meer

96,99

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

PaperbackEngels9789811274466 5-10-2023

79,94

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

PaperbackEngels9789811274527 5-10-2023

79,94

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Sharon Gai

Ecommerce Reimagined

gebondenEngels9789811900020 29-3-2022

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Meer

49,79

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Manoj Kumar Dash

Customer-Centricity in Organized Retailing

gebondenEngels9789811935923 27-6-2023

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. Meer

104,69

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

gebondenEngels9789811587863 25-2-2021

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. Meer

180,99

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Jishnu Bhattacharyya

Dealing with Socially Responsible Consumers

gebondenEngels9789811944567 2-1-2023

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. Meer

110,79

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

79,94

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