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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9780240807621 23-1-2006
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.  Meer
64,30
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598924 20-6-1995
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333687505 27-4-1998
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333659090 14-11-1997
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333987322 15-4-2003
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333560761 18-11-1991
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662649 2-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662779 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333720974 18-6-1998
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333739075 3-9-1998
The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333746271 12-4-1999
This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333716298 24-11-1999
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760895 24-9-1999
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333192375 1-5-1976
33,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312121310 14-10-1994
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312218331 11-1-1999
Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780323912273 26-4-2024
**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues.  Meer
158,20
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273727224 18-12-2012
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.  Meer
107,74
Verwachte levertijd ongeveer 9 werkdagen

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