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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

61,99

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Marketing to the Ageing Consumer

paperbackEngels9781349350957 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

58,33

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Emrich

Advertising in the Next Dimension

gebondenEngels9781394262564 10-12-2024

32,68

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

147,39

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

gebondenEngels9781398618596 3-1-2025

168,06

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NA NA

Puritans at Play

paperbackEngels9781403972125 1-1-1995

For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England. Meer

61,99

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Simply Seven

paperbackEngels9781349338948 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

61,99

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The New Role of Regional Management

paperbackEngels9781349359752 10-12-2009

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Meer

122,99

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Jonathan Goodman

The Obvious Choice

GebondenEngels9781400249138 27-2-2025

You don’t have to win the internet. Be the Obvious Choice instead. Meer

31,31

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,17

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M. van Dijk

Sensory Marketing

paperbackEngels9781349366491 21-5-2009

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. Meer

58,33

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Seddon

Get Growing: Get Clients, Grow Faster, and Spend L ess Time Selling

gebondenEngels9781394205844 16-4-2024

32,68

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The SAGE Handbook of Political Advertising

GebondenEngels9781412917957 3-8-2006

Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Meer

232,36

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Ethics in Public Relations

GebondenEngels9781412917971 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Meer

236,84

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Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

49,79

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Raja Rajamannar

Quantum Marketing

GebondenEngels9781400223954 18-3-2021

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer

28,56

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John Goodman

Strategic Customer Service

PaperbackEngels9781400252879 17-12-2024

22,51

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

paperbackEngels9781349350216 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

61,99

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LH Hayes

Marketing in Foodservice Operations, 1st Edition

paperbackEngels9781394208333 19-9-2024

105,65

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P. Kuchinka

Levels of Corporate Globalization

paperbackEngels9781349518487 1-1-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

122,99

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