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Dr Apostle Bridget Outlaw

How to start an Online Store or Boutique Training Manual

GebondenEngels9781458302823 5-4-2022

238,70

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Edd Applegate

Strategic Copywriting

GebondenEngels9781442244078 5-11-2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Meer

168,92

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Dean K. Fueroghne

Law & Advertising

GebondenEngels9781442244887 1-3-2017

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Meer

142,80

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Jim Blythe

Principles and Practice of Marketing

GebondenEngels9781446273999 10-12-2013

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. Meer

280,13

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

40,94

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

61,99

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Co - Creation in Tourist Experiences

GebondenEngels9781138183308 26-4-2017

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Meer

187,58

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

51,97

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Chris Hackley

Marketing in Context

gebondenEngels9781137297105 8-11-2013

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Meer

68,09

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Lisa Nirell

The Mindful Marketer

gebondenEngels9781137386298 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

43,69

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Felix I. Lessambo

International Financial Institutions and Their Challenges

gebondenEngels9781137522696 13-9-2015

Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach. Meer

61,99

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Lisa Earle McLeod

Selling With Noble Purpose

gebondenEngels9781119700883 22-10-2020

32,69

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Why People (Don’t) Buy

gebondenEngels9781137466679 15-5-2015

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

43,69

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S Stratten

QR Codes Kill Kittens – How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

gebondenEngels9781118732755 25-10-2013

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. Meer

20,28

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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

32,68

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Fashion Branding and Communication

gebondenEngels9781137523426 27-4-2017

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Meer

80,29

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T Eiler

Aligned to Achieve – How to Unite Your Sales and Marketing Teams into a Single Force for Growth

gebondenEngels9781119291756 11-11-2016

A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer

27,17

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Marketing: Real People, Real Choices plus Pearson MyLab Marketing with Pearson eText [Global Edition]

paperbackEngels9781292434544 15-11-2022

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

112,54

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Michael R. Solomon

Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292318219 6-11-2019

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer

117,34

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Marketing: An Introduction, Global Edition -- MyLab Marketing with Pearson eText

onbekendEngels9781292433196 19-1-2023

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

66,94

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