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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Pagina 46 van 3.738 resultaten
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gebondenEngels9781137389169 4-7-2014
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.  Meer
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gebondenEngels9781119488958 5-6-2018
Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers.  Meer
27,26
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paperbackEngels9781118311837 31-8-2012
Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other.  Meer
41,09
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gebondenEngels9781119280736 21-10-2016
A concrete framework for engaging today′s buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer.  Meer
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gebondenEngels9781137501196 21-10-2016
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.  Meer
64,25
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gebondenEngels9781119308065 15-11-2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.  Meer
32,79
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gebondenEngels9781137523365 30-6-2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
78,31
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gebondenEngels9781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.  Meer
78,31
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paperbackEngels9781118816172 9-5-2014
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.  Meer
28,64
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PaperbackEngels9781138083875 7-6-2017
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.  Meer
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PaperbackEngels9781133190974 6-6-2012
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gebondenEngels9781137394316 25-3-2017
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations.  Meer
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gebondenEngels9781119345114 10-10-2017
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they re not only building a reputation, they′re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.  Meer
27,26
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paperbackEngels9781119953388 23-8-2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  Meer
42,47
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paperbackEngels9781137021007 7-8-2012
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
127,51
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paperbackEngels9781118759677 5-11-2013
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits In order for your business to survive, you must convert anonymous traffic into sales.  Meer
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gebondenEngels9781118785935 19-11-2013
Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management.  Meer
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gebondenEngels9781137386182 30-7-2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.  Meer
64,25
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gebondenEngels9781137386298 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
43,16
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gebondenEngels9781137387240 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
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