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Norman Hart

Strategic Public Relations

paperbackEngels9781349134830 1-1-1995

Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Meer

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Organizational Strategy and Technological Adaptation to Global Change

paperbackEngels9781349146048 1-1-1998

Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer

122,99

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Tom Blackett

Trademarks

paperbackEngels9781349147212 1-1-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

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Merlin Stone

Marketing and Economics

paperbackEngels9781349164288 1-1-1980

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Marketing

PaperbackEngels9781350327894 6-3-2025

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Wonder Woman

paperbackEngels9781349299782 2-2-2016

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. Meer

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PR- A Persuasive Industry?

paperbackEngels9781349302208 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

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Pricing Perspectives

paperbackEngels9781349302604 3-11-2008

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Meer

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I. Buckingham

Brand Champions

paperbackEngels9781349305919 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

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How to Brand Nations, Cities and Destinations

paperbackEngels9781349306367 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

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Brand Storming

paperbackEngels9781349308002 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

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Marco Bevolo

The Golden Crossroads

paperbackEngels9781349309146 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

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S. Bridgewater

Football Brands

paperbackEngels9781349312856 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

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Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

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Simon Anholt

Places

paperbackEngels9781349316281 18-11-2009

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

paperbackEngels9781349350216 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

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Marketing to the Ageing Consumer

paperbackEngels9781349350957 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

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Reverse Psychology Marketing

paperbackEngels9781349353545 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

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Marketing in Evolution

paperbackEngels9781349140916 3-7-1996

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. Meer

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