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Pagina 48 van 3.734 resultaten

D. Cook

Lived Experiences of Public Consumption

paperbackEngels9781349354849 1-1-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

61,99

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The Strategic Dimensions of Environmental Management

paperbackEngels9781349145669 1-1-1998

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. Meer

122,99

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Marknadsföring: Teori och tillämpningar

paperbackEngels9781292404530 28-4-2022

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för marknadsföringsbeslut. Meer

90,94

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Simply Seven

paperbackEngels9781349338948 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

61,99

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International Lending, Risk and the Euromarkets

paperbackEngels9781349038091 1-1-1979

122,99

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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

61,99

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International Marketing and Purchasing

paperbackEngels9781349054770 1-1-1981

183,99

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Epica Awards

Epica Book 31

GebondenEngels9781350024717 1-11-2018

109,03

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Why People (Don’t) Buy

paperbackEngels9781349499878 13-4-2016

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

43,69

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D. Jackson

Sonic Branding

paperbackEngels9781349509775 1-1-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

80,29

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J. Armstrong

Persuasive Advertising

paperbackEngels9781349511891 26-5-2010

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. Meer

80,29

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G. Foxall

Understanding Consumer Choice

paperbackEngels9781349511983 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

122,99

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

122,99

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Brand Choice

paperbackEngels9781349523573 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

122,99

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E. Martin

Marketing Identities Through Language

paperbackEngels9781349526000 1-1-2006

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

122,99

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Georges Zaccour

Optimal Control and Differential Games

gebondenEngels9781402071539 30-9-2002

Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. Meer

120,99

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Inclusive Branding

paperbackEngels9781349430154 1-1-2002

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Meer

98,59

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P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

122,99

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Jed Hallam

The Social Media Manifesto

paperbackEngels9781349444571 1-1-2013

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Meer

47,35

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Hit Brands

paperbackEngels9781349444595 1-1-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

74,19

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