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Cases in Advertising and Marketing Management

GebondenEngels9780742538351 12-10-2006

172,61

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Beyond Traditional Marketing

paperbackEngels9780470011461 8-4-2005

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ? Meer

56,36

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Danny Raz

Fast and Efficient Context–Aware Services

gebondenEngels9780470016688 21-4-2006

Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer

147,68

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101 Things I Learned in Advertising School

GebondenEngels9780451496713 3-4-2018

23,14

Verwachte levertijd ongeveer 8 werkdagen

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HL Shenson

How to Develop & Promote Successful Seminars & Workshops – Definitive Gde to Creating & Marketing W/Shops Classes

paperbackEngels9780471527091 1-11-1990

A complete guide to succeeding in today′s burgeoning seminar business––from developing a program and market testing, to pricing, promotion, advertising, and more! Meer

59,84

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JH Shin

Public Relations Theory – Capabilities and Competencies

paperbackEngels9780470659311 28-12-2020

68,77

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Marketing Excellence

gebondenEngels9780470060278 24-11-2006

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially. Meer

45,29

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Implementing CRM

gebondenEngels9780470065266 23-3-2007

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. Meer

79,84

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Stop Acting Like a Seller and Start Thinking Like a Buyer

gebondenEngels9780470068342 17-4-2007

Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that ′words matter. Meer

27,30

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Priscilla Y. Huff

Make Your Business Survive and Thrive!

paperbackEngels9780470051429 9-1-2007

If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources. Meer

20,37

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Steve W. Martin

Heavy Hitter Sales Wisdom

gebondenEngels9780470052310 22-9-2006

Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds. Meer

24,52

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Scenarios in Marketing

gebondenEngels9780470032725 22-9-2006

You′ve chosen this book. Which probably means you′re a marketer, you′ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? Meer

45,29

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,29

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Mickey Smith

Pharmaceutical Marketing in the 21st Century

PaperbackEngels9780789002075 18-2-1997

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Meer

110,77

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Judith Leblein Josephs

Aquatic Center Marketing

paperbackEngels9781492526261 12-9-2018

61,57

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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Eleazar Hernández

Leading Creative Teams

paperbackEngels9781484220559 21-10-2016

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. Meer

43,21

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Todd Kelsey

Introduction to Google Analytics

paperbackEngels9781484228289 21-6-2017

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. Meer

43,21

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Todd Kelsey

Introduction to Search Engine Marketing and AdWords

paperbackEngels9781484228470 21-6-2017

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Meer

29,14

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Todd Kelsey

Introduction to Search Engine Optimization

paperbackEngels9781484228500 21-6-2017

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. Meer

36,17

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