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David Meerman Scott

The New Rules of Sales and Service

paperbackEngels9781119272427 5-8-2016

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Meer

24,52

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Routledge Handbook of Destination Marketing

GebondenEngels9781138118836 18-4-2018

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

296,64

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Patrick Legohérel

Marketing for Tourism and Hospitality

GebondenEngels9781138121270 19-3-2019

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Meer

205,09

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Patrick Legohérel

Marketing for Tourism and Hospitality

PaperbackEngels9781138121294 21-3-2019

62,92

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Michel Kostecki

The Durable Use of Consumer Products

gebondenEngels9780792381457 30-6-1998

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Meer

120,99

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Market Response Models

gebondenEngels9780792378266 31-3-2001

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Meer

336,99

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Expert Systems for Scanner Data Environments

gebondenEngels9780792390763 30-11-1990

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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Zig Ziglar

Selling 101

GebondenEngels9780785264811 6-3-2003

Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Meer

16,22

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W.E. Duckworth

Contract Research

gebondenEngels9780792314493 30-9-1991

Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer

120,99

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Pharmaceutical Marketing

GebondenEngels9780789015822 12-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

141,74

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Pharmaceutical Marketing

PaperbackEngels9780789015839 1-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

53,06

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

137,99

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

57,23

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Agricultural Marketing and Consumer Behavior in a Changing World

gebondenEngels9780792398561 28-2-1997

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. Meer

180,99

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,29

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Jacqueline Johnson

Classic Perfume Advertising: 1920-1970

GebondenEngels9780764327414 9-8-2007

52,21

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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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Advertising and Differentiated Products

gebondenEngels9780762308231 4-10-2001

179,23

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Marketing Planning Guide

GebondenEngels9780789023377 23-11-2005

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer

183,98

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Marketing Planning Guide

PaperbackEngels9780789023384 9-11-2005

71,65

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