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Pagina 62 van 3.738 resultaten

Judith Leblein Josephs

Aquatic Center Marketing

paperbackEngels9781492526261 12-9-2018

61,57

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Ali Shabdar

Mastering Zoho CRM

paperbackEngels9781484229033 9-9-2017

Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Meer

72,99

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Aron Levin

Influencer Marketing for Brands

paperbackEngels9781484255025 1-12-2019

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. Meer

57,29

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Managing Brand Transgressions

PaperbackEngels9781501521089 22-7-2024

39,71

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Richard B. How

Marketing Fresh Fruits and Vegetables

paperbackEngels9781461358411 20-10-2012

This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Meer

60,99

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Stephen Brown

Brands and Branding

GebondenEngels9781473919518 31-8-2016

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples. Meer

167,48

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Hubert Gatignon

Statistical Analysis of Management Data

gebondenEngels9781461485933 17-10-2013

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. Meer

192,99

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Todd Kelsey

Introduction to Google Analytics

paperbackEngels9781484228289 21-6-2017

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. Meer

43,21

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Gianluigi Guido

The Salience of Marketing Stimuli

paperbackEngels9781461356455 12-10-2012

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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Tracy L. Tuten

Principles of Marketing for a Digital Age

GebondenEngels9781529779806 27-12-2022

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age. Meer

221,47

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John Egan

Marketing Communications

GebondenEngels9781529781205 23-12-2022

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way. Meer

221,47

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Erdener Kaynak

International Marketing

PaperbackEngels9781560249894 27-6-1996

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. Meer

83,19

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Business-to-Business Marketing

GebondenEngels9781529791518 27-2-2024

The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing! Meer

209,47

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Todd Kelsey

Introduction to Social Media Marketing

paperbackEngels9781484228531 22-6-2017

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. Meer

36,17

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How to Win at CRM

GebondenEngels9781498714709 13-7-2017

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. Meer

85,44

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John A. Howard

Marketing Management: Analysis and Planning (Classic Reprint)

PaperbackEngels9781527910591 2-8-2018

31,36

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Joseph Kaswengi

Branding and Labeling in the Digital and Artificial Intelligence Era

GebondenEngels9781536174991 1-5-2020

120,62

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Thomas Pfeffer

Virtualization of Universities

paperbackEngels9781489988584 3-3-2014

The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Meer

122,99

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World Apple Market

GebondenEngels9781560220411 1-6-1994

Growers, packers, processors, and distributors of apples who wish to survive into the twenty-first century need to understand that they are now operating in an interconnected world market. Meer

117,81

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Zubin Sethna

Consumer Behaviour

GebondenEngels9781529754063 1-5-2023

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. Meer

221,47

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