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Food and Agribusiness Marketing in Europe

GebondenEngels9781560244745 22-2-1994

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Meer

162,86

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Marketing Health Care Into the Twenty-First Century

GebondenEngels9781560249795 10-7-1996

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Meer

120,62

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Food and Agribusiness Marketing in Europe

PaperbackEngels9781560247883 20-12-1995

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Meer

81,21

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Unlocking the Customer Value Chain

GebondenEngels9781524763084 19-2-2019

35,61

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Marketing Management

PaperbackEngels9781529624243 28-11-2024

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today. Meer

77,49

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Peter Duchessi

Crafting Customer Value – The Art and Science

paperbackEngels9781557533708 30-4-2004

30,40

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Donald Self

Public Mental Health Marketing

GebondenEngels9781560241898 24-2-1993

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. Meer

123,57

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Todd Kelsey

Introduction to Search Engine Optimization

paperbackEngels9781484228500 21-6-2017

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. Meer

36,17

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Todd Kelsey

Introduction to Search Engine Marketing and AdWords

paperbackEngels9781484228470 21-6-2017

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Meer

29,14

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Feminist Perspectives on Advertising

PaperbackEngels9781498528344 30-6-2020

This edited collection critiques postfeminist advertising through the lenses of gender, race, ethnicity, sexuality, disability, age, class, and nationality. Meer

58,69

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Practical Zendesk Administration 2ed

paperbackEngels9781491900697 23-5-2014

34,21

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Eleazar Hernández

Leading Creative Teams

paperbackEngels9781484220559 21-10-2016

Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. Meer

43,21

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William D. Booth

Marketing Strategies for Design-Build Contracting

paperbackEngels9781461358688 12-12-2011

With a jolt you pull your car to the side of the road and read the job sign that can't be more than one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. Meer

60,99

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Marketing in China

paperbackEngels9781473915794 18-3-2016

Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day. Meer

1.088,36

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Anthony Rhine

Marketing the Arts

GebondenEngels9781538128947 21-5-2020

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. Meer

104,83

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Anthony Rhine

Marketing the Arts

PaperbackEngels9781538128954 15-4-2020

54,36

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Steve Brown

The Golden Toilet

PaperbackEngels9781544506296 14-1-2020

16,87

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John Egan

Marketing Communications

PaperbackEngels9781529781212 23-12-2022

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way. Meer

84,99

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Wine Sales and Distribution

GebondenEngels9781538117309 13-6-2019

Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Meer

163,96

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Using Installed Base Selling to Maximize Revenue

paperbackEngels9781484251454 31-8-2019

There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Meer

57,29

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