Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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LB Upshaw

Building Brand Identity – A Strategy for Success in a Hostile Marketplace

gebondenEngels9780471042204 14-7-1995

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand′s assets before proceeding to refashion the brand′s positioning and personality. Meer

77,05

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C Erhorn

Competing By Design – Creating Value & Market Advantage in New Product Development

gebondenEngels9780471132165 20-7-1995

This step–by–step, hands–on guide explains how to reduce time to market for new products and effectively meet customer′s needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies. Meer

53,53

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Larry Wilson

Stop Selling, Start Partnering

paperbackEngels9780471147411 13-2-1996

"There′s only one Larry Wilson . . . number one when it comes to the art of selling." ––Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California "Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between. Meer

31,41

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J Dees

Strategic Tools for Social Entrepreneurs – Enhancing the Performance of Your Enterprising Nonprofit

gebondenEngels9780471150688 12-4-2002

A complete set of tools for applying entrepreneurial strategies and techniques to your nonprofit As a follow–up to their book Enterprising Nonprofits, the authors of Strategic Tools for Social Entrepreneurs provide a full set of practical tools for putting the lessons of business entrepreneurship to work in your nonprofit. Meer

59,77

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AM Sapienza

Creating Technology Strategies – How to Build Competative Biomedical R and D

gebondenEngels9780471153702 6-10-1997

This book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. Meer

194,52

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BW Piasecki

Environmental Management and Business Strategy – Leadership Skills for the 21st Century

paperbackEngels9780471169727 29-10-1998

What Makes Business Initiatives Regarding the Environment Succeed or Fail? With this book you′ll gain the necessary skills to develop an effective corporate environmental strategy. Meer

218,02

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H Webber

Divide & Conquer – Target Your Customer Through Market Segmentation

gebondenEngels9780471176336 30-5-1998

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer

50,77

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AM Sapienza

Leading Biotechnology Alliances – Right From the Start

gebondenEngels9780471182481 20-6-2001

Since the early 1990s, research and discovery collaborations between biotechnology and pharmaceutical companies have increased to the point that they now provide more than half of the total capital invested in the biotechnology sector. Meer

140,59

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PH Sullivan

Profiting from Intellectual Capital: Extracting Va Value from Innovation

gebondenEngels9780471193029 8-4-1998

Tools and techniques from today′s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett–Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia "Patrick Sullivan . Meer

132,36

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L Fahey

The Portable MBA in Strategy 2e

gebondenEngels9780471197089 27-11-2000

Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all–star team of teachers, authors, and consultants. Meer

90,88

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AM Sapienza

Managing Scientists – Leadership Strategies in Scientific Research 2e

paperbackEngels9780471226147 22-6-2004

This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. Meer

108,79

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WL Miller

Fourth Generation R&D – Managing Knowledge, Technology & Innovation

gebondenEngels9780471240938 9-9-1999

Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization. Meer

194,59

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P Rea

Strategic Planning

paperbackEngels9780471291978 5-9-1997

Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today′s business world, now more than ever, the only constant is change. Meer

153,03

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L Fahey

Competitors – Outwitting, Outmaneuvering and Outperforming

gebondenEngels9780471295624 12-11-1998

Does your business, like many of today′s leading companies, make these dangerous competitive mistakes? Take actions as if competitors did not exist ∗ Collect extensive competitor data but fail to convert it into insights about competitors′ current and potential actions ∗ Fail to project competitors′ likely strategies and moves ∗ Ask the wrong questions about the strategies and actions of current and emerging competitors ∗ Conduct competitor analysis separately from strategic thinking To prepare your business for market rivalry in the twenty–first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. Meer

90,88

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Ian Ramsay

The Takeovers Panel and Takeovers Regulation in Australia

paperbackEngels9780522858396 30-12-2010

47,65

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Stephen Armstrong

Engineering and Product Development Management

GebondenEngels9780521790697 24-9-2001

Engineering and Product Development Management is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. Meer

143,60

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Frans Johansson

The Click Moment

PaperbackEngels9780670922390 7-8-2014

Shows how to stay ahead when you can't predict the future Success is random. The author tells that planning and careful analysis no longer guarantee success. Meer

23,11

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Pragmatic Strategy

PaperbackEngels9780521173148 24-5-2012

Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. Meer

54,28

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Amalya Lumerman Oliver

Networks for Learning and Knowledge Creation in Biotechnology

PaperbackEngels9780521188777 3-3-2011

Scientists in the biotechnology sector have developed a vast array of products and procedures, including drugs, diagnostics, agricultural products and veterinary procedures. Meer

54,28

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Manuel Becerra

Theory of the Firm for Strategic Management

GebondenEngels9780521863346 5-2-2009

Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Meer

117,67

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