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Pagina 80 van 1.741 resultaten

Video Game Marketing

PaperbackEngels9781138812277 30-9-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

69,93

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Strategic Planning for Not-for-Profit Organizations

GebondenEngels9781138235007 16-12-1994

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. Meer

217,24

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Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

71,63

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Selling Today: Partnering to Create Value, Global Edition

PaperbackEngels9781292458632 23-9-2024

For courses in selling. Cutting-edge personal selling techniques to succeed in today's competitive business world Selling Today helps students understand the value of developing personal selling skills. Meer

99,34

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Marketing Management

PaperbackEngels9781292727035 12-6-2024

The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Meer

95,74

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Sales Management

PaperbackEngels9781292023458 29-7-2013

For courses in sales management. Sales Management prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. Meer

90,94

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Marketing Management plus Pearson MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292405254 8-4-2022

Introduce your students to the principle aspects of Marketing Management with this market-leading text. Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer

114,94

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Consumer Behaviour in Sport and Events

GebondenEngels9781138135499 1-2-2016

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer

246,08

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Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

188,41

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Customer Experience in Fashion Retailing

PaperbackEngels9781032453002 20-6-2024

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer

57,96

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Patricia SanMiguel

Social Media in the Fashion Industry

PaperbackEngels9781032826578 7-10-2024

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer

59,46

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Vajre

Account–Based Marketing For Dummies

paperbackEngels9781119224853 27-5-2016

Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands. Meer

31,43

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Yvonne McGivern

The Practice of Market Research

PaperbackEngels9781292331362 23-11-2021

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a well-rounded and thorough introduction to the practice of market and social research. Meer

78,94

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Chris Daffy

Creating Customer Loyalty – Build Lasting Loyalty Using Customer Experience Management

gebondenEngels9780749498061 3-4-2019

142,86

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Marieke de Mooij

Consumer Behavior and Culture

GebondenEngels9780761926689 5-11-2003

Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. Meer

288,86

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David J. Carson

Qualitative Marketing Research

PaperbackEngels9780761963660 1-2-2001

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. Meer

93,96

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J Scott

Microsoft CRM for Dummies

paperbackEngels9780764516986 22-8-2003

35,59

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Art Weinstein

Handbook of Niche Marketing

PaperbackEngels9780789023308 1-12-2005

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer

87,48

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

54,97

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JA Murphy

The Lifebelt – The Definitive Guide to Managing Customer Retention

gebondenEngels9780471498186 16-1-2001

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer

67,42

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AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Marketing Denken, Marketing Doen

Marketing

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